Figuring out Buyer Behavior No 2

Figuring out Buyer Behavior No.2

Report findings and Draw Conclusions: 
Similar to the first buyer behavior assignment, I found 3 people and presented my idea, so I was able to get different opinions on how people viewed my idea. Although the concept I presented (Surplus funds recovery) is more service based. I asked them to suppose one of their property, or their close relative property, went through foreclosure sale and was sold to a third party. Imagining they moved forward with their lives and someone with my company reached out to them mentioning there are funds available to recover.  All 3 responders very sympathized the idea that someone can deal with claim process and professionally recover as much funds possible. However, when presenting the cost of service - 30% of funds recovered hold by my company, one respondent, Alex, started challenging me by asking why it was essential for him to cooperate with me in such deal. Ilona also asked why she should pick my particular company and why she can't claim money herself. So, these question added clear vision that it is very important to put value of my company to show importance of this cooperation. I also noticed importance of the script because it would be a telephone conversation initially. Thinking of alternatives, I found several companies that are specializing on recovery, they typically ask for 40 percent or more as a compensation otherwise they ask for a flat fee of 3-5k of dollars. Another alternative are real estate attorneys. Overall, it is difficult to apply most of the questions provided in this assignments to this segment of service. Here it comes as knowledge is the key. My idea is to work backwards and looking for existing surplus money sitting  and waiting for people to claim, therefore when these people or their relatives found they are unaware about money and become very motivated to partner up and proceed with the claim.  You won't believe that, but there are millions of dollars are holding by municipalities and waiting to be claimed. After interviewing the three people, I was able to see how businesses attract people and their different mindsets. 

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